Lucid Skin Dhruv Oak Lucid Skin Folio 26 Lucid Skin Dhruv Oak Lucid Skin Folio 26 Lucid Skin Dhruv Oak Lucid Skin Folio 26
Lucid Skin
The Problem:
Locate a design field that interests you and identify something in an industry that could be done more ethically. Propose something better and create a design to go along with it.
Lucid Skin is a skincare brand meant to minimize your routine. The skincare industry pushes the market to overconsume and as a result waste is produced in enormous amounts. “The USA creates nine billion units of plastic packaging for cosmetic products annually” (businesswaste.co.uk). The goal of Lucid Skin is to cull this waste as much as possible. The 3 step routine kit comes with three bars: one to cleanse and exfoliate, one to moisturize, and one for UV protection.
The routine strives for sustainability through simplicity, eco-consciousness, and minimal impact. The box is meant to be bought once, and each bar can be purchased individually afterwards on a need to need basis.
No unnecessary packaging, no unnecessary waste.
Only the essentials.
Created with Adobe Illustrator, Photoshop and Gemini Ai for Product Rendering.